Ad Spend: $16838
Revenue Generated: $164718
Final ROAS: 9.78
Store Niche: Beauty Products
Introduction:
Free + Shipping doesn’t work in 2019? Don’t knock it if you haven’t tried it. This beauty products E-com store in NYC needed Digital Marketing Services to increase sales and came across us. Learn how we took them from failing & burnt out from other agencies, to highly profitable & scaling beyond what they thought possible.
Challenges & Opportunities:
- The client had been burned by another agency
- The previous agency spent over $10K on
- Facebook ads without tangible results
- We did not have any landing pages or offers to work with
- The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel.
- We had 45 days to prove ourselves – the client was cautious after having burned in the past
- They did, however, have a solid product we knew was good and that we could scale.
Strategy & Implementation
- Complete fresh pixel installation – we couldn’t afford losing data or to hold their data ransom as the previous agency did.
- We worked with the client to come up with a Freemium Model. This has worked well in the past for us, as it makes the product too tempting to resist in the customers’ eyes.
- We identified 2 products to test for the freemium model
- Created 4 different landing pages for Freemium strategy
- Email marketing strategy for follow up
- Retargeting funnel strategy
- Audience strategy was based on competitors, interests, job titles and Lookalikes.
The Results
- The results skyrocketed in the very first month
- Free plus shipping cost per result was as low as $5.40
- ROAS even for freemium products was in positive because of the shipping charges
- 900+ purchases recorded after the first month
- Cost per purchase for core products was below $8
- ROAS for core products jumped to 10.64% just from Facebook ads
- Email marketing conversion from a free product to core product was 37%
- AOV was increased using bundle offers
Check Out Our Other Client Success Case Studies:
Check Out Our Other Client Success Case Studies:
How We Scaled A Baby Brand to $1.47M+ Revenue with Profitable Paid Ads (6-7x ROAS)
How We Doubled RecordRoots.com’s Q4 Revenue Year-Over-Year
How We Generated $20M at 20x+ ROAS For Alt-Fashion Brand Beserk.com.au
How We Tripled Revenue at 5x ROAS for a Sustainable Australian Fashion Brand
How We Helped a LGBTQ+ Underwear Brand Achieve 100% YoY Growth at 4x+ ROAS Using Meta & Google Ads
