How To Sell High Ticket Products With Google & Facebook Ads (32x ROAS For Adventure Brand)

Challenges & Opportunities:

Upon reviewing the client’s ad accounts, we immediately noticed a common issue: there was no clear strategy guiding their campaigns. Campaigns were optimized for ineffective goals such as traffic, landing page views, adds to cart, and post engagement, leading to cheaper but lower-quality traffic that rarely converted. Optimizing campaigns for actual purchases typically produces far superior results.

The Google Ads account also had significant room for improvement. Shopping campaigns used manual bidding strategies, which weren’t frequently updated, making them inefficient. Search campaigns lacked structure—no keyword research, branded terms, or tightly organized keyword groups (SKAG). Display ads were poorly managed, draining the budget with expensive bids optimized only for clicks.

Despite these inefficiencies, the client achieved a remarkable 39x ROAS on just $500 monthly spend, thanks to their strong product offerings, healthy sales funnel, high average order value ($500-$1000), and solid conversion rates (above 2%). This indicated a huge opportunity for growth.

We always emphasize to clients that effective media buying depends on a robust funnel, product-market fit, and a high-converting website. Seeing this client achieve impressive returns with inefficient ad management confirmed that significant growth was achievable.

Key additional discoveries included:

• Limited use of retargeting, missing valuable conversion opportunities.

• Extremely disorganized account structure, complicating data analysis.

• Minimal audience and creative testing.

• Weak ad creatives that didn’t effectively highlight customer pain points or position the product as the solution.

Strategy & Implementation:

Our first step was a complete overhaul and simplification of the existing ad accounts, streamlining 10-15 campaigns into two clearly defined campaigns (Cold & Warm).

We rebuilt their advertising funnel using fresh custom and lookalike audiences based on strategic date ranges and targeting criteria. We conducted extensive audience testing in a structured manner, using Campaign Budget Optimization (CBO) to leverage Facebook’s machine learning for efficient budget allocation.

Dynamic Creative testing was implemented, utilizing the client’s best-performing past assets and copy to quickly identify winning combinations without extensive manual testing.

Our retargeting strategy was redesigned to engage previously untapped warm audiences (social engagers, website visitors, video viewers) with tailored mid-funnel creatives and offers, also delivered via Dynamic Creatives.

As performance stabilized, we scaled ad spend by targeting broader audiences, regularly refreshing audiences and creatives to avoid fatigue and maintain profitability.

Simultaneously, we optimized Google Ads by launching Smart Shopping campaigns, Single Keyword Ad Groups (SKAGs) for precise targeting and bid management, branded search campaigns, and structured dynamic search campaigns for improved results.

Results:

• Within three days of our strategy session, we developed a comprehensive strategy for both Facebook and Google ad accounts.

• Ads were launched within 24 hours of client onboarding, with primary campaigns fully operational within one week.

• By the end of the first month, we doubled their total ad spend and achieved an 8x increase in ad-generated revenue.

• Google Ads performance improved from $5k spend generating $30k revenue, to $7k spend generating $88k revenue.

• Facebook Ads scaled dramatically from $465 spend generating $18k revenue, to $5k spend generating $320k revenue.

This rapid growth occurred in just one month, and further scaling was only limited by the client’s inventory constraints. We prioritized profitability and steady performance while they addressed supply chain issues.

Now that foundational testing and account structures are optimized, we’re positioned to help the client achieve seven-figure monthly revenues.