Overview
MooseBaby is a fast-growing baby products brand specialising in high-quality essentials for parents and toddlers. The brand had strong product-market fit but needed a scalable acquisition system to unlock consistent growth across paid channels.
Our goal was simple:
Scale revenue aggressively while maintaining strong return on ad spend (ROAS).
The Challenge
Before working with us, MooseBaby faced several growth bottlenecks:
- Inconsistent performance across paid channels
- Under-optimised campaign structure in Google Ads and Meta Ads
- Limited scalability due to budget inefficiencies
- Lack of clear data attribution and conversion tracking
- Heavy reliance on a small number of products without structured scaling
Our Strategy
We implemented a full-funnel paid media system across Google and Meta, focusing on both scaling and efficiency.
1. Account Restructure & Consolidation
- Rebuilt campaign architecture using Performance Max and structured Shopping campaigns
- Consolidated fragmented ad sets into high-signal campaigns
- Implemented proper conversion tracking and value-based optimisation
2. Creative & Offer Optimisation
- Introduced high-converting UGC-style creatives
- Tested hooks, angles, and messaging tailored to parents
- Aligned creatives with top-performing SKUs (e.g. highchairs, walkers, sleepers)
3. Budget Scaling Framework
- Gradual scaling based on ROAS thresholds
- Prioritised high-performing campaigns with budget constraints
- Reduced wasted spend on underperforming segments
4. Full-Funnel Approach
- Prospecting: Broad + lookalike audiences
- Retargeting: High-intent traffic and abandoned carts
- Retention: Leveraging returning customer data
The Results
Revenue Growth
- $1,470,309 total sales (+60%)
- $1,238,077 gross sales (+61%)
- Strong upward trend in monthly revenue
Paid Ads Performance
- $251,144 total ad spend
- $1,748,935 revenue generated from ads
- 6.96x ROAS (Return on Ad Spend)
- 16,593+ conversions
Website Performance
- 473,237 sessions (+1.9K%)
- 2.39% conversion rate (+8%)
- $100.78 average order value (+23%)
Funnel Efficiency
- Strong conversion pipeline:
- 5.38% add-to-cart rate
- 4.49% reached checkout
- 2.39% completed purchase
Key Wins
1. Scaled Without Killing Efficiency
We maintained nearly 7x ROAS while increasing spend — something most brands struggle to achieve.
2. Unlocked Product-Led Growth
Top-performing products became scalable revenue drivers, including:
- Highchairs
- Baby walkers
- Sleep products
3. Fixed Budget Constraints
Multiple campaigns were previously limited by budget — unlocking these drove immediate revenue gains.
4. Improved Customer Economics
- Higher AOV
- Increased returning customer rate
- Better conversion rates across the funnel
What This Means
MooseBaby now has a predictable, scalable growth engine powered by:
- Data-driven paid media
- High-performing creative
- Strong unit economics
This allows the brand to confidently increase spend while maintaining profitability.
Conclusion
This case study demonstrates how the right combination of strategy, structure, and execution can transform an ecommerce brand from inconsistent growth to multi-million dollar scalability.
Want Similar Results?
If you’re running an ecommerce brand and want to scale profitably like MooseBaby, we can help you build a system that delivers consistent growth.
