Introduction
In this case study, we dive into how we helped ShiftyMods.com.au, an Australian auto parts brand, launch a brand-new store and generate over $130,000 in revenue within the first 6 months, while maintaining a 7x+ ROAS using Google Ads.
Background: The Beginning of ShiftyMods.com.au
ShiftyMods offers high-quality automotive accessories and performance mods for car enthusiasts across Australia. Before working with us, ShiftyMods had:
✅ No online presence or store
✅ No brand recognition or customer base
✅ No ad campaigns or digital marketing system in place
The founder came to us with a vision of building a direct-to-consumer automotive eCommerce brand—and nothing else.
Phase 1: Building the Foundation – Store Creation from Scratch
We started by designing and launching the ShiftyMods.com.au Shopify store, with the following key goals in mind:
1. Brand Identity & Positioning
- Created a bold, masculine, and technical aesthetic suitable for car mod enthusiasts
- Developed brand messaging tailored to automotive performance buyers
2. eCommerce Store Setup
- Built a Shopify-powered store optimized for fast mobile performance
- Integrated essential apps for reviews, bundling, upsells, and Google feed syncing
- Designed a streamlined checkout experience with conversion-focused product pages
3. Product Research & Listings
- Helped source high-demand SKUs in the automotive mods niche
- Created SEO-optimized product titles and descriptions
- Used dynamic product badges, scarcity timers, and video demonstrations
✅ Key Outcome: Store launched within 3 weeks, ready for traffic and conversion at scale
Phase 2: Customer Acquisition with Google Ads (7x ROAS Strategy)
1️⃣ Google Search & Shopping Ads Launch
We focused on high-intent bottom-of-funnel campaigns from Day 1, targeting people actively searching for vehicle-specific mods.
- Search Campaigns:
- Bid on exact-match and phrase-match keywords
- Used dynamic keyword insertion (DKI) for ad copy relevance
- Tested localized ads to target Australian car mod communities
- Google Shopping Campaigns:
- Created product feed via Shopify + Google channel
- Used high-quality images and auto-specific titles
- Segmented campaigns by product category and price
✅ Key Results:
- 7.3x ROAS within first 60 days
- 4,500+ qualified visitors in month one
- CPA reduced by 34% through campaign optimization
2️⃣ Retargeting & Branded Campaigns
- Ran RLSA (Remarketing Lists for Search Ads) to re-capture warm traffic
- Created custom audiences based on product page views and add-to-carts
- Branded campaigns drove loyalty and repeat engagement
✅ Key Results:
- Retargeting ROAS: 9.4x
- Repeat customer rate: 27% within 6 months
Phase 3: Conversion Optimization & Growth Infrastructure
1. Conversion Rate Optimization (CRO)
- Implemented free returns, afterpay and improved landing page structure,
- Used Lucky Orange to analyze user behavior
- Simplified navigation for better mobile UX
2. Email & SMS Marketing Setup
- Integrated Klaviyo with essential flows:
- Abandoned Cart
- Post-purchase follow-up
- Review requests
- Set up lead capture forms with incentives (e.g., 5% off first order)
✅ Email automation contributed 18% of total revenue within 3 months
Key Performance Metrics
| Metric | Value (First 6 Months) |
|---|---|
| Total Sales | $130,000+ AUD |
| ROAS (Google Ads) | 7x+ Average |
| Website Conversion Rate | 3.9% |
| Ad Spend | ~$6,500 AUD |
| Email Revenue Contribution | 18% |
| Repeat Customer Rate | 27% |
Key Takeaways
🔥 You Can Launch From Scratch – and Succeed: With the right strategy, even a brand-new store can scale rapidly.
📈 High-Intent Traffic Wins: Google Ads outperformed Facebook for this niche by capturing search-driven demand.
🛠️ Auto Niches Need Precision Targeting: Keyword specificity and ad relevancy are critical for performance.
📧 Retention = Profitability: Email flows set up early made a big difference in boosting LTV and conversion.
Conclusion
By handling store setup, product listings, ad strategy, CRO, and retention, we turned ShiftyMods.com.au from an idea into a thriving brand with over $130K in revenue and a 7x+ ROAS—all within just 6 months.
If you’re looking to launch or scale your eCommerce brand, the right foundation and marketing systems make all the difference.
Want Similar Results? Let’s Build Your Brand Together
📧 Email: andy@endlessdigital.com.au
🌍 Website: https://endlessdigital.com.au/
📞 Whatsapp: +64 21 0780 829
🚀 Ready to turn your idea into a 6-figure business? Let’s talk!
