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Ad Spend: $206928
Revenue Generated: $902064
Final ROAS: 4.36
Store Niche: Fashion & Apparel
Introduction:
We started working with this client in the beginning of 2019, being in the fashion & retail space there is a lot of competition & noise to stand out from in order to succeed.
Challenges & Opportunities:
This client was a well-recognized national clothing brand. When we first met them they had a negative ROAS after being burned by a few agencies & freelancers. We did a complete ad account audit and had a long strategy session call with the client to understand the problems that they were facing, before presenting them with our well-researched solution.
We found we had 2 main strengths to leverage with this client:
1. Substantial Advertising Budget
2. Their brand
Strategy & Implementation:
- Time is of the essence, we began implementing & testing:
Vertical format Instagram story ads
Tested as many audiences as possible and set up the adgroups in a clean way in order to create organised, digestible data. - Picked out best-performing adgroups and variations to attempt to scale them.
- Setup the product data feed and launched DPAs (Dynamic Product Ads) which perform amazingly for ecommerce stores.
- Built and implemented a bottom of funnel re-engagement campaign for their email list as well as existing customers/purchasers.
- We did a complete audience analysis after the first month and pulled out the best performing targeting options to use them in a killer CBO campaign that pulled in a mind-boggling 11X ROAS
- For the top of funnel campaigns, we kept testing new audiences aggressively and achieved more than 3X ROAS on cold audiences
- Launched a complex middle of funnel retargeting strategy which hit 7X ROAS
- Introduced lookalike and custom audiences for their top and bottom of the funnel which helped to achieve the above figures.
The Results:
- Within 4 days after the initial strategy session call, we had a complete strategy in place for our full Facebook funnel
- Within 1 month of launching, we were achieving 2.5x ROAS
- At the end of our 2nd month, we were scaling up spend while still maintaining 3-3.5x ROAS account-wide.
- Now, a little after over 3 months working together, we generated them over $900k in revenue from just over $200k spend, at a 4.36x ROAS while continuing to scale.Â
Check Out Our Other Client Success Case Studies:
How We Scaled A Baby Brand to $1.47M+ Revenue with Profitable Paid Ads (6-7x ROAS)
How We Doubled RecordRoots.com’s Q4 Revenue Year-Over-Year
How We Generated $20M at 20x+ ROAS For Alt-Fashion Brand Beserk.com.au
How We Tripled Revenue at 5x ROAS for a Sustainable Australian Fashion Brand
How We Helped a LGBTQ+ Underwear Brand Achieve 100% YoY Growth at 4x+ ROAS Using Meta & Google Ads
