Ad Spend: $347K
Revenue Generated: $4M+
Final ROAS: 11.45
Store Niche: Furniture
Introduction:Â
This furniture company was looking for a PPC management agency to assist their fast growing marketing team. Check out how we were able to generate a massive $4m in revenue over 2019/2020 for this client!
Challenges & Opportunities:
- They were doing very well on Facebook Ads with over $50k p/m spend
- They were already a 7 figure brand when we signed them on, but they really wanted to hit 8 figures annually. We knew going omni-channel and supplementing paid social with paid search will be the winning ticket.
- They had a strong brand presence and high search volume on their own terms
- They had strong product market fit, great creatives and a high converting landing page + website.
- Their product, store, supply chain/fulfillment & team were at the cutting-edge so I had no doubts in our ability to scale.
- Their product is high-ticket, and we had a target CPA of $100 which was very reasonable.
- Their product has amazing search volume judging from our extensive keyword & search term research.
- There was some heavy competition in the niche, but we can leverage this using competitor search campaigns.
- The account was live and had plenty of data for us to analyze and leverage.
Strategy & Implementation:
- We launched a Dynamic Search Campaign to pick up on long-tail search terms with minimal campaign management time.
- We relaunched the Google Shopping campaign which was previously set up but wasn’t profitable and they thought we’d be wasting our time to try.
- It turns out their previous PPC manager was running the Shopping ads at a $10 CPC bid, no wonder it wasn’t profitable!
- We dialled in the bidding based on industry benchmarks, and it was profitable almost right away.
- Once the Shopping campaigns were dialled in, we moved to Smart Shopping to start scaling.
- We launched a brand terms campaign to leverage its strong brand presence for easy sales.
- We set up dynamic product retargeting, custom banner retargeting, as well as Youtube retargeting for website visitors & cart abandoners.
- Launched SKAG’s to isolate our key search terms and control their bids/negative keywords at a granular level.
- This also helped us to increase rankings & lower CPC’s in our competitive industry.
The Results:
- This client was one of our first larger spending clients so we were determined to prove ourselves quickly. After 1 year of management, we’re proud to say we’ve achieved a mind-blowing 11.45 YTD ROAS, with $281K spent, and $3.2M in revenue.
- We’re proud to say this is the highest ROAS we’ve achieved on a client account at the time of writing this case study, and we couldn’t have done it without their amazing high converting website and high-ticket product price which makes it easy to hit the high ROAS numbers.
- They are now an 8 figure annual brand and we’re stoked to have been a part of that.
- The biggest achievement was reducing their CPA (cost-per-acquisition) from $500 and highly unprofitable to only $50-$100 and well within our targets.
- We were only on a 1 year contract with them, as they were transparent they wanted to manage their marketing inhouse eventually.Â
- We did a full consultation and handover process, so their team can successfully handle the account and manage everything where we left off!
